In the days before advertising, the concept of packaging design was virtually unknown. Today, FMCG (fast moving consumer goods) is a massive, lucrative industry with billions of pounds spent on packaging that plays on our tastes, lifestyles, emotions and aspirations to sell products.
From the luxurious brands that line up Selfridges Food Hall, to the supermarket own brands that promise quality food at unbeatable prices, it is often the way the packaging looks that persuades the shopper to buy the product inside it.
Whether it’s turning your designs into gift cards or learning how to make your own pin badges, the DIY approach to making and selling has long been a staple of savvy freelances keen to diversify their practice, experiment with new ideas and make a little money on the side - and with the rise of craft-driven platforms like Etsy and Not On The High Street opening up opportunities for creatives to set up a store with minimum overheads. For today’s creative entrepreneurs there’s really never been a better time to turn your pixels into products.
As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today’s students looking to start a career in design.
Useful advice on how to design eye-catching posters for sale or clients – covering composition, creative process and colour palette.
We're in a world where communication increasingly takes place online, and GIFs are on the rise. They now permeate everything from popular culture to ad campaigns. For the next generation of designers and developers, knowing your way around motion graphics and having a good understanding of the basics of creating a GIF is essential.
A good GIF can be playful and full of dynamism, or it can be slow and smooth; whatever describes the feeling behind the moving images. The key is to understand wha...
Now in its 12th year, the Pictoplasma conference and festival has undergone something of a revival. This year’s Show Character! theme asked an eclectic mix of 18 international speakers to explore posture, personality and attitude in their character-based art and illustration.
Six illustrators reveal how to turn artworks into fun, charming, powerful or hilarious animated GIFs in Photoshop or After Effects.
How Hey Studio seduced Apple with bold geometric sh...
Visual ingenuity, striking subtleties, and complex geometries do the talking in PRINT MATTERS, an impressive new book from Hong Kong publishers viction:ary. Packed with over 110 examples of branding, identity, packaging, and communication design, the curated volume examines all things new and cutting-edge in printmaking.
"I love architecture, so doing urban illustrations is always an opportunity for me to create buildings. It’s a lot of fun to spend a bit of time mixing architectural inspiration to draw a unique building that will only live in one picture." - Thomas Danthony (UK)
Visually attractive, quick and easy to set up, and more than a little addictive, it’s not hard to see the appeal of Pinterest. With over 100 million monthly users, Pinterest has cemented itself as the tool of choice for hobbyists and professionals alike to collect and share inspirational images – everything from interiors to recipes, cute pictures of cats and seasonal mood boards.
"If you’re interested in starting comics, then make it about something you love drawing. If you are a wizard at drawing foliage, then set your drawing in a jungle. If you love architecture, then your main character could be a building, roaming through cities."
Revived and rebooted thanks to an injection of fresh, emerging talent, the 12th Pictoplasma Conference championed a swathe of young creatives – showcasing the best character-led art, animation and illustration, with a strong focus on both traditional craft skills and mixed-media techniques.
Here we've picked out 10 artists and animators showcasing exceptional new work at Pictoplasma 2016 – starting with Merjin Hos – but first here's a flavour of what this year's festival was like.